Created during my BA year, this typographic booklet was designed to be sold as a gift and explores some of the most common idioms within the English language, covering both their meaning and origin.The brief required the project to explore “the joy of language”, so I wanted to show off the playful and expressive nature of idioms and create a fun book.

This book comes packaged with greeting cards, each with an expression and definition lifted from the book, so people can pass them on. A series of posters were created which would promote the book and create a puzzle for the viewer with the illustrations themselves spelling out the idiom without too much information – if they can’t figure it out, the book will inform them what it means.