The Ice Cream That Understands PMS

There’s always room for humour in design. Especially if it’s executed well with a great concept. This is definitely the case with the ice cream that understands PMS by Parker Jones.

A really great idea, the packaging aims to say what every girl goes through once a month in three distinct steps – each step in this case being a flavour. I think the one I relate to most is “I Need Some More”.