Wonderfilled by Oreo
Oreo is possibly one of my favourite cookies (it’s hard to narrow it down). For a while now, I’ve been really digging their Wonderfilled campaign. Created by the Martin Agency this is has been a proven effective campaign and you can read all about the concept and campaign here.
Cool, friendly and quirky animations aside, I love the use of music in this clip. As bit of a musician myself, it’s really cool to see a big company tap into the theme song idea. Owl City was approached to create music and lyrics for the campaign and I think it works really well with the animation:
