Outdo You by Nike

I found a really cool animated infographic the other night while browsing the net for inspiration.
Taking data from Nike+ members and using it to inspire and motivate them for the new year ahead, AKQA worked with illustrator Mcbess to create a really cool animated feature.

You can read more about the campaign and idea here.

Here’s one of the videos in action:

Outdo you with Nike from laurent clermont on Vimeo.