Created during my BA year, this logo was designed in response to a brief set by the talented designer, Craig Black. Visio, a “Luxury Lifestyle Brand” is a creative brand offering accessories and home decor pieces inspired by the merging love for design, cultures, craftsmanship and global cultures.
With this in mind and the companies desire to create distinct luxury, hand-finished goods that reflect timeless beauty, I decided to create a custom logo based on a classic serif style. I aimed to create something simple, elegant, stylish and ultimately timeless for the brand with this logo design.
